Why I Do What I Do
Why do I love helping business owners navigate the wild and wonderful world of marketing?
For the better part of the past 20 years, I've been practicing marketing in resource-constrained environments, from nonprofits to growing professional services firms.
So, I have spent a lot of time with people who are passionate about what they do all day (and often into the night).
As a business owner myself, I also understand how daunting it can be to find the brain space to think about marketing your business (much less actually find the time do it).
Then, there's the challenge of understanding the constantly changing marketing landscape and trying to figure out how to get the attention of people who want to what you provide.
It's no wonder so many businesses end up simply spewing out what they want people to know, whenever and wherever they can, then getting frustrated when they don't see results!
That's why I'm here: To help you get out of the overwhelm, focus on your audience, and identify the right tools and messages to reach and resonate with the people who matter most to you.